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Monthly Archives: October 2009
Content Revenue Strategies – the most awesome conference ever – is just a few weeks away. For those of you living under a rock, it’s 11/5 in NYC at the Javits Center, co-located with ad:tech NYC. If you want to go to the show, I encourage you to register online here – the price is normally $450 but use the code 1CRSNY1 and you’ll immediately save $100 off! And here’s an even better idea: register for the show, and then enter the contest below – if you win, … Continue reading
I took United Airlines last week because I had to. I have about 200,000 miles that I’m trying to unload so that I can start taking better airlines, like Virgin America or JetBlue. What’s wrong with United? Well, nothing on the surface. They get you from place to place just like any other airline, their prices are competitive, and the seats are more or less big enough for average Americans. Compared to Virgin America, however, flying United is a nightmare. There’s no in-flight WiFi, there’s no DirecTV, no … Continue reading
What do you do after you launch a site like MySpace – one of the most popular sites in the known universe? If it was me, I’d probably buy a fishing resort in Alaska and focus on my casting. Brett Brewer, however, decided to go right back to work, becoming CEO of AdKnowledge. I’ve loved AdKnowledge for years – in fact, when I worked at Adteractive, I told my PPC team to never talk abotu AdKnowledge outside the company, because the quality and quantity were just too good … Continue reading
Ten years ago if I had told you that the URL “Shoemoney.com” would be one of the most popular marketing sites in the world, I’m sure you would told me about a bridge for sale in NY. But today, Shoemoney and its founder – Jeremy Schoemaker – are legendary. Something like 200,000 people subscribe to Jeremy’s newsletter and he’s also one of the world’s most followed Twitterers (if that is a word). When Jeremy has an idea about marketing, people listen. And that includes the biggest names in … Continue reading
Bryan Minor is a rocket scientist – literally. He has a B.S. in Physics, M.S. in Nuclear Science, and a PhD in Computational Physics. And now he spends his time trying to crack the Google Content Network algorithm. The company he founded – ScienceOps – has a product called AdMetrica that he says can increase your volume on GCN by up to 10X or more, all the while maintaining or decreasing your cost per client acquisition. I’ve seen a demo of the product and I’m impressed, so much … Continue reading