Just got this little email from the Google AdSense team. It reads, in relevant part: We’re writing to let you know about an upcoming update in your AdSense account designed to help you generate the maximum revenue from your ad … Continue reading →

I got an interesting geo-targeted ad today on Gmail: If you can’t read it in this screenshot, the headline is “Bay Bridge Closed” followed by the description: “Over Labor Day weekend, the SF – Oakland Bay Bridge will be closed. … Continue reading →

Google’s Chief Economist, Hal Varian, noted in a post on the AdWords blog today that conversion rates are pretty much the same across positions on AdWords. To quote the post: … on average, there is very little variation in conversion … Continue reading →

Talk about self-serving. Here’s a ‘review’ of Search Engine Strategies (SES) on Search Engine Watch, the online Web site for, um, SES. The headline says it all: “SES San Jose 2009 Attendees Give Conference & Expo High Marks.” In other … Continue reading →

Move over flogs, now there’s something meatier! Introducing, um, fnews – fake news! I got a full-screen pop up today from the “Los Angeles Tribunes” with the headline “Breaking: Google is Hiring at Home Workers. Pay $373 Dollars a Day … Continue reading →

Coupon sites seem to single-handedly power the affiliate industry, especially for retail affiliate programs. Many in the affiliate industry swear by these sites. My friend Brook Schaaf of Schaaf Consulting – one of the leading outsourced program managers (OPM) for … Continue reading →

Short post, because it is past midnight but here goes: Unlimited goals in Google Analytics per profile. Why in the heck do I have to create a new profile every time I go beyond four goals; Time of day conversion … Continue reading →

I just read a good (and therefore cynical) article on next week’s Search Engine Strategies show in San Jose from SearchQuant (a/k/a Chris from Omniture). Don’t get me wrong, SES serves a purpose, and that purpose is that it’s a … Continue reading →

Here’s a good way to *not* market a concert: I’m sure Enzo really appreciates that subtitle. Share!TweetFacebookLinkedInTumblrStumbleDiggDelicious

What’s the latest trend in search engine marketing? Attribution, my friends. If “plastic” was the secret to success in the 1960s, the 2010s will be attribution (well, at least for SEM). Since most search marketers are quant nerds, there has … Continue reading →