I try to stay “hip” to the latest Internet innovations. I use Facebook, LinkedIn, Meebo, Google Latitudes, and yes, I’ve tried Twitter. After about four months of tweeting, however, I think I understand the Tweetosphere enough to draw this simple conclusion: Twitter, in its current form, will not change the Internet and could indeed be obsolete or replaced within one year. This is a bold prediction and one that seems to go against all the hype and indeed the massive growth of Twitter. But there are three significant … Continue reading →

One of my favorite panels at last month’s AdSpace conference was the discussion on social media advertising. Jeremy Liew – the panel’s moderator – wrote a great summary of the learnings from that conference, which I recommend reading. What really stood out to me in this session was the incredible degree of hyper-targeting available to advertisers on social media. For example, Jeremy summaries an example from Ro Choy, CMO of RockYou, about a local yogurt store: Ro related the example of Rachel’s yoghurt, an advertiser that targeted coupons … Continue reading →

Every now and again I see a test ad showing up on AdWords or AdSense. I found one this morning while surfing my gmail . . . Though I am almost never click on AdWords ads, in this case, I was curious to see whether the novice AdWords user at least sent the destination URL to somewhere interesting. Sadly, the ad takes you to Site.com. This got me to thinking; I bet that sites like “Site.com” and “Test.com” get a lot of free traffic from stuff like this. … Continue reading →