A few years ago, a common mantra heard amongst search marketers was “stay away from the Google Content Network.” The conventional wisdom was that the content network was fraught with click fraud, difficult if not impossible to manage, and just … Continue reading →

Years ago, when AdWords was a largely unregulated world, affiliates made millions by “double-serving” their ads on Google. This was a simple and straight-forward scheme: all you needed to do was to set up a few domain names, host them … Continue reading →

First they shuttered Google Print Ads, and now comes the news that Google Audio Ads (radio) is also going the way of the Dodo Bird. Google TV ads is surely not far behind. Of the three ad formats, I actually … Continue reading →

The three Rs of online success: customer retention, employee retention, vendor retention. Think about this for a minute and I think you’ll agree with me. Customer Retention Successful Companies: Get rave reviews for customer service Acquire a customer once but … Continue reading →

Its amazing to me how much job satisfaction drives life satisfaction. I look at a bad job like an abusive relationship – the person being abused often doesn’t realize how miserable he/she is until long after they’ve gotten out of … Continue reading →

Congrats to Mike Bunnell for solving the mystery client photos – the correct answer was indeed Zappos. Nice try to CalTrainWreak for his attempt to steal away the victory by noting that the answer should really be “Zappos.com” – sorry … Continue reading →

OK, here are four pictures from a recent client visit of mine – first one to guess the correct client (and, um, you can’t be from that client!) will get a cool prize, to be determined later! Just put your … Continue reading →

We all know how frustrating it is to finish a really powerful headline for AdWords and then to discover that our masterpiece is a few characters longer than the 25 character limit. I suppose it encourages all of us to … Continue reading →

Late last week I got an invite to preview the new AdWords UI. After playing around in the interface, I thought I’d share some of the cool features with you, as well as comment on what this means for Google’s … Continue reading →

We search engine marketers spend our days rigorously study reams of data and repeatedly testing new ad text and landing pages, all in the hopes of improving the performance of our paid search campaigns. Ultimately, we do all of this … Continue reading →