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Monthly Archives: December 2008
1. Mobile has finally arrived (thank you iPhone). Yes, people have been talking about mobile since 2000, but the iPhone finally makes it possible to use cool applications on your phone and surf the Internet in a somewhat normal way. Advertising, while still mostly for mobile applications, is not far behind. 2. Web 2.0 is cool, but not yet an advertising medium for most. Facebook is growing at 600,000 users a day, but I’ve yet to see the ROI from advertising on it or other Web 2.0 apps … Continue reading
This picture seems kinda creepy to me. Are there aliens shooting lasers at presents? Exploding steam pipes? The kid is clearly freaked out; either that or he is working on his “jazz hands” for an upcoming Broadway audition. I know tomorrow there is going to be a cute picture that explains the current one, but that doesn’t excuse the freaky one today.
Every day I check the Online Lead Gen group I created on LinkedIn. I look at the messages posted on the discussion board and delete questionable posts and remove blatant spammers from the group. The result (I think) is that the discussion board is relevant and valuable to members and usage seems to be increasing every week. It appears, however, that most other LinkedIn group discussion boards are completely unmoderated. The result is a classic “tragedy of the commons” scenario, where spammers quickly take over the board and … Continue reading
The slow growth of my blog’s feed subscription count was once quite frustrating to me. I’ve always tried to write posts that are unique, educational, and honest and I outright avoid (and often mock) blog posts that are regurgitations of the latest Google press release. And yet, my subscription count grows at about 50 subscribers a year. Other blogs -the ones that follow the “quantity not quality” approach to writing, grow like weeds. Lately, however, I’ve come to terms with my blog’s readership. Here’s what I’ve realized: most … Continue reading
A few months ago I noted (with surprise) that Google did not have a “consumer finance” category on their placement tool. I wrote: “I cannot think of any reason of the top of my head why Google would want to hide this category from potential advertisers? Considering the billions they make off these advertisers on AdWords, it seems logical that they’d want to drive a lot of revenue through AdSense from these same advertisers.” This week I was perusing the tool and – guess what – consumer finance … Continue reading