Monthly Archives: December 2008

10 Themes from 2008

1. Mobile has finally arrived (thank you iPhone). Yes, people have been talking about mobile since 2000, but the iPhone finally makes it possible to use cool applications on your phone and surf the Internet in a somewhat normal way. … Continue reading

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Google Sneeze: What the Heck is Up with the Google Homepage Holiday Doodle

This picture seems kinda creepy to me. Are there aliens shooting lasers at presents? Exploding steam pipes? The kid is clearly freaked out; either that or he is working on his “jazz hands” for an upcoming Broadway audition. I know … Continue reading

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An Open Letter to LinkedIn: Please Stop the Group Spam

Every day I check the Online Lead Gen group I created on LinkedIn. I look at the messages posted on the discussion board and delete questionable posts and remove blatant spammers from the group. The result (I think) is that … Continue reading

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This Blog Goes to 400 (Subscribers): Why I Like You Reading My Blog

The slow growth of my blog’s feed subscription count was once quite frustrating to me. I’ve always tried to write posts that are unique, educational, and honest and I outright avoid (and often mock) blog posts that are regurgitations of … Continue reading

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Google Listens to Blogation! Consumer Finance Category Appears in Placement Targeting

A few months ago I noted (with surprise) that Google did not have a “consumer finance” category on their placement tool. I wrote: “I cannot think of any reason of the top of my head why Google would want to … Continue reading

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Google to Advertisers: Help Us Optimize Our Profits, Please!

A got a good tip from Terry at CPCSearch a few days ago. He was running ads in one of his accounts on “rotate ad text” when he got a friendly message in his AdWords UI: Increase traffic by showing … Continue reading

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Quality Score: Less Effective by The Day

I speculated a few months ago that an economic recession could lead to a decline in Google’s Quality Score standards. To put it bluntly, as Google’s ‘quality’ advertisers cut back spend, Google would have no choice but to let affiliates, … Continue reading

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MSN AdCenter – Out-dumbing Even Yahoo Search Marketing

If you need further evidence that Google’s success is at least in part due to the idiocy of their competitors, consider this: in Google, if you want to set up geo-targeting, you do so at a campaign level. So, if … Continue reading

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I Am Not the Biggest Search Geek (Or the Biggest Loser, for That Matter)

SMX and Marin Software just released a fun online quiz for the SEM community. If you get the most questions right in the fastest amount of time, you get tickets to SMX West and on-stage recognition from Danny Sullivan (just … Continue reading

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Spam Poetry Volume XII: Puppy Scammers, Smith Williams, and The American Citizens

I’m glad the FBI is looking out for me, but I think they need to work on their grammar a bit! From: F B ISubject: URGENT ATTENTION NEEDED (805) Anti-Terrorist And Monitory Crime Division.Federal Bureau Of Investigation.J.Edgar.Hoover Building Washington Dc … Continue reading

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