Over the last year, I’ve written several posts ‘outing’ clearly fraudulent ads I’ve seen online. There was the “American Anti-Aging Association“, a fake trade association with a fake building and fake wrinkle cream ratings; the Yahoo Answers ‘results’ that were … Continue reading →

Here’s an article with the answer. By way of background, WebVisible was formerly called SME Global. I did a biz dev deal with them way back in 2003! I think their model is to provide white-label PPC management solutions to … Continue reading →

Last year when Terry Semel resigned as Yahoo CEO and Jerry Yang – Yahoo’s co-founder – was announced as the new CEO, I was a little concerned, to say the least. I wrote: The guy is 38 years old, he’s … Continue reading →

As I’ve mentioned before on this blog, “fear” is one of four base human emotions that work well in direct marketing (the other three being: greed, exclusivity, and vanity). But it seems to me that this latest LowerMyBills banner ad, … Continue reading →

One of my client’s received this terse email today from Adapt Software, the LA-based small to medium business paid search software company: Hello [Name Removed], We are writing to inform you that the Adapt SEM business is in the process … Continue reading →

As Madison Avenue struggles to adjust to a new world in which savvy advertisers cut back on mass media and branding ad spend, many a big ad agency has announced their entry into the world of paid search management. Despite … Continue reading →

This post is not intended as a self-congratulatory brag-fest, though I could see how one could draw that conclusion after reading the title. In fact, I think you’ll quickly come to the conclusion that my ‘success’ was more a matter … Continue reading →

There are about 27 of them right – that must be what Google is calculating in this chart that I saw this morning on Google news . . . Share!TweetFacebookLinkedInTumblrStumbleDiggDelicious

Earlier this week I received an (unusually) friendly mass email from the folks at Google AdSense. It reads, in part: We understand that the recent economic turmoil has created a lot of uncertainty in the lives of AdSense publishers. During … Continue reading →