Last week Marin Software and Jupiter Research released a study that showed that large search marketers are frustrated by current search technology. In relevant part, the study noted: “Search marketing has become a strategic imperative for many companies, but the … Continue reading →

Over the last few months, I’ve exposed several AdWords advertisers’ clever tricks. For example, there was the wrinkle cream site that used “Yahoo Answers” as their display URL, and then the “American Anti-Aging Association” that Photoshoped their name on a … Continue reading →

. . . Come Fly With Me . . . How do you do! Where are you, ready to understand the feelings, which overflow me, which are not afraid neither of strength of arms, nor of the bad eyesight? Where … Continue reading →

Today I received this none-too-tasteful direct marketing piece from the formerly tasteful Wall Street Journal: As far as I can surmise, they basically took their regular mailing and added some scaring “economic advisory” messaging to the top and then started … Continue reading →

Winning on the Internet is part skill, part luck. There’s no doubt that Google got lucky when they stumbled onto the cost per click model, and when Yahoo decided to basically give them their entire search results business. But Google … Continue reading →

For the three or four of you who have been reading this blog for the last three years, I’m sure you’ll fondly recall an early post I wrote about the possibility of Google running banner ads on their site. At … Continue reading →

Is it just me (probably) or does AdWords serve a “special” page when you login via Chrome versus other browsers. Here’s what I see when I login via FireFox: And here’s what I see when I login via Chrome: I … Continue reading →

This might be my favorite new thing about blogging. I have a Hawkeye football blog and I wrote an article about a football game. And I got this ‘comment’ (with a link to an irrelevant site, of course): “Absolutely is … Continue reading →

During every bid management software sales pitch, the PowerPoint deck inevitably gets to the section on bid management technology. The sales reps proudly proclaim that their brilliant engineers have developed an incredible technology that will not only increase your ROI … Continue reading →