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Monthly Archives: September 2008
Comment Spammers Gone Bad
I guess I should take it as a compliment that this blog is increasingly being hit by comment spammers looking for “link juice” by writing a lame comment followed by a link to an equally lame Web site. Over the … Continue reading
Posted in Analytics
2 Comments
Good Profits and Bad Profits: Kayak Rowing in the Wrong Direction
One of my favorite travel Web sites for many years has been Kayak.com, the AJAX-based travel aggregator that scours multiple Web sites to find you the lowest prices on airfare and hotels. I liked Kayak because I could trust the … Continue reading
Posted in Analytics
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Google’s Political Donations Over the Last Three Years
Google has a lot of reasons to care about national politics: potential Department of Justice anti-trust litigation, net neutrality, H1-B visas for foreign workers, corporate tax rates, and so on. So it makes sense that Google would want to use … Continue reading
Posted in Analytics
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Best . . . Spam . . . Ever
Just read this spam message and reflect on it for a minute – this is brilliant! If this email is not spam, click here to submit the signatures to [Name Changed] – AntiSpam Service. Share!TweetFacebookLinkedInTumblrStumbleDiggDelicious
Posted in Analytics
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Does Google Not Want Mortgage, Credit Card, Pay Day Loans, and Insurance Ads on AdSense?
Google has been very aggressive over the last year at promoting the content network (AdSense) to advertisers. One of the best innovations they’ve developed as a result is “placement targeting“, which enables advertisers to bid on a specific site (or … Continue reading
Posted in Analytics
7 Comments
Best Practices in Bid Management: Part IV of The 7 Habits of Highly Effective SEM
Bid management is probably the most difficult and least understood aspect of search engine marketing. Indeed, it is so complex that I am confident that I won’t be able to truly do it justice in one short article. So consider … Continue reading
Posted in Analytics
4 Comments
Geographic Performance Reporting from Google: Don’t Take This Feature Lightly!
Google recently launched a new report in AdWords: the geographic performance report. This is going to be a fairly brief post, so let me tell you exactly what I think about this report: if you have the Google Conversion Tracker … Continue reading
Posted in Analytics
6 Comments
Google Chrome: Trust Us, We Aren’t Really Lizards from Outerspace Who Have Come to Harvest You for Food
Is it just me, or is the sudden flurry of Matt Cutts posts explaining the goodness of Google Chrome cause for concern? Here’s a guy who posted a total of six times throughout all of August, and then suddenly launches … Continue reading
Posted in Analytics
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eTail 2.0: It’s Not What You Think
There’s been a lot of talk in ecommerce circles about what the next generation of Internet retailing will look like. The trendy predictions you’ll hear involve things like “social shopping” (customer reviews, Wikis, user generated content, etc), and impressive user … Continue reading
Posted in Analytics
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Google Chrome: A Few Quick Thoughts
News has leaked that Google is launching an open-source Web browser, called Google Chrome. My five second summary of the browser’s benefits is as follows: It operates like a multi-processor operating system, meaning that each tab on your browser runs … Continue reading
Posted in Analytics
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