When Google announced “improvements” to Quality Score last week, the news was met with skepticism from search marketers. Andy Beal at Marketing Pilgrim summed it up best when he wrote: This is my translation: “A more accurate Quality Score” – … Continue reading →

Editor’s comments: what could be hotter than running SEO/SEM for a leading social media portal? This looks like a cool job . . . If you are interested, send me an email at davidrod (at) g mail dot com and … Continue reading →

Congrats to the US Men’s Olympic basketball team, winners of the 2008 gold medal. I was reading the recap of the game today online when I came to this part of the story: “They began to celebrate during a break … Continue reading →

If I asked you which of the following phrases best represent your perception of Exxon Mobil, would you choose: a. Fighting to stop malaria;b. Helping teach math and science to children;c. Leading the search for alternative energy solutions;d. Making billions … Continue reading →

I’ve only been an SEM consultant for eight months now, but in that time I’ve definitely learn quite a bit about finding, pitching, closing, and serving clients. The learning curve has been steep, but I think I’m now in a … Continue reading →

In June I wrote about the “American Anti-Aging Association” – an affiliate Web site trying to pretend that they are actually some sort of trade association. I noted that the Web site had several problems, must notably their very bad … Continue reading →

Well it’s been a while since my last post. It turns out there are a lot of people that need SEM help for their companies, and I’ve been lucky to be growing my SEM consulting business lately (anyone looking for … Continue reading →

Search engine marketing is such a new field, it’s often hard to know how much to pay a search marketer, or for that matter, how much to ask for when applying for an SEM position. So I figured its time … Continue reading →

Back in 1999, you couldn’t turn your head without running into a confident (sometimes cocky) Internet entrepreneur with an incredible idea to change the world. In those days, it seems that the nom-de-jour for Internet companies was anything that started … Continue reading →