glumbert – Navy does Hey Ya Anyone who has watched a college or NFL football game has seen plenty of armed forces recruiting commercials. They usually show a burly young man doing something dangerous yet cool – like fighting a monster, flying a fighter jet, or driving a tank through the desert. No doubt this has worked well at getting testosterone-full teenage boys to sign up for duty. But the services also need to find people who are willing to join for more than just the ‘adventure.’ They … Continue reading →

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Back in 2006, when Google announced the “Quality Score” initiative, Google’s advertising revenue growth seemed unstoppable. Penalizing a few rogue advertisers (’rogue’ being mainly defined as affiliates, made for AdSense sites, or incentivized marketers) might lose Google a few dollars in the short term, but those dollars would quickly be replaced by the hordes of new advertisers rushing to give their marketing budgets to the Google juggernaut. Since the initial Quality Score launch, Google has expanded the program further, adding comparison shopping engines and travel aggregators to the … Continue reading →

Saw this ad today on FaceBook. When you do the math it doesn’t quite add up, unless there is a new time-keeping system that I haven’t heard of yet.

Trouvé Media is looking for a search engine (PPC) analyst/online marketing analyst to help manage over $2 million in advertising spend. You will be working with various clients and internal development teams to increase web traffic and revenue in our online campaigns. Responsibilities include:- Working with large data sets in Excel and Access- Analyzing search marketing performance data- In-depth industry research- Writing targeted ads- Collaborating with the website design team- Working closely with Google, Yahoo, and MSN on media buys. Prior search engine marketing experience is not required, … Continue reading →