Monthly Archives: July 2008

A/B Marketing Test for the Armed Forces: Hunks Versus Hip Hop

glumbert – Navy does Hey Ya Anyone who has watched a college or NFL football game has seen plenty of armed forces recruiting commercials. They usually show a burly young man doing something dangerous yet cool – like fighting a … Continue reading

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Spam Poetry: What are You Trying to Sell Me?

Spam rule #1: Make sure the recipient understands what the heck you are trying to sell them. Bunga Papan for utterance at entreprises ceremony? Huh? Hello,We are small-medium enterprise provide servicefor creating and delivering of Stick Werk (Bunga Papan)that usually … Continue reading

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As the Economy Goes, So Goes Quality Score?

Back in 2006, when Google announced the “Quality Score” initiative, Google’s advertising revenue growth seemed unstoppable. Penalizing a few rogue advertisers (’rogue’ being mainly defined as affiliates, made for AdSense sites, or incentivized marketers) might lose Google a few dollars … Continue reading

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FaceBook Ad Copy for the Math Challenged

Saw this ad today on FaceBook. When you do the math it doesn’t quite add up, unless there is a new time-keeping system that I haven’t heard of yet. Share!TweetFacebookLinkedInTumblrStumbleDiggDelicious

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Online Marketing Analyst Job Posting from Trouve Media

Trouvé Media is looking for a search engine (PPC) analyst/online marketing analyst to help manage over $2 million in advertising spend. You will be working with various clients and internal development teams to increase web traffic and revenue in our … Continue reading

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Yahoo – With Apparently No Other Pressing Issues to Think About – Launches Online Advertising Campaign to Advertise Its Own Board

There are just too many funny ways to end this paragraph from today’s MarketWatch story about Yahoo’s latest hair-brain scheme: In a sign of Yahoo’s growing confidence in the ongoing proxy war, CEO Jerry Yang told his employees that the … Continue reading

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Where the Internet Jobs Are, 2008

I get a lot of recruiters contacting me these days asking if I know of any good online marketing candidates. Of course I know a lot of awesome online marketers – the problem is, none of them are on the … Continue reading

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Best Practices in Ad Text Creation (Part III of the Epic Eight Part Series!)

I often tell prospective search engine marketers that to be good at SEM you need to be good at three college courses: statistics, psychology, and creative writing. Creating good ad text is probably the one SEM skill that combines all … Continue reading

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One Man’s Junk (Overture Search Suggestion Tool) is Another Man’s Treasure (Google Click Volume Reporting)

As first reported by Blogation’s #2 most loyal reader – Jeremy at PPCDiscussions – Google has finally added actual click volume data into their keyword suggestion tool. This data will be vastly more useful than the previous bar charts that … Continue reading

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Yahoo’s Latest Brilliant Scheme to Make More Money: Arbitrarily Raise Minimum Bids

In the last 48 hours, I’ve gotten messages from two separate clients who have received the following ominous email from Yahoo Search Marketing: Dear Advertiser Minimum bid requirements have increased for ‘[Client Name]‘[Account Number]. Some of your active Sponsored Search … Continue reading

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