In an era where consumers are increasingly turning to the Internet to research local services, and where the yellow pages is increasingly used for fireplace kindling, savvy lawyers now realize that any effective marketing strategy must have a significant online component. With that in mind, I give you my ten tips for marketing your law firm via paid search advertising on the search engines. Note, just to be clear, I am only talking about paid search (also known as pay per click advertising, PPC advertising, search engine marketing, … Continue reading →

Mad props to my homeboy Tom ‘Da Rower’ F at Mercantila for sending me this (and here’s a link to a Mercantila site in Jive style). OK, enough of the attempts to use slang. The video below is a paid search rap. Truth be told, the rap is pretty bad, and the paid search advice isn’t much better, but the novelty merits a listen. And hey, if we need to use rap to get through to the children of America about paid search . . .

Seems like these spammers really like dog analogies . . . Put an End to Your Love FailuresBecome a God in your lassie’s bedroomwith our new enhancement preparation! You don’t need to take severe measures!It’s all safe and natural!

It would be easy to write an entire blog focused on the press’ slobbering over every new Google press release, but I try to limit myself to a few of these stories a year, which I have named “Google Sneezes” (the point being that someone at Google could sneeze and a reporter would want to write about it). The latest Google sneeze is Google Sky, basically Google Earth but for outer space. Google Sky seems pretty worthless to me – astronomers have far more sophisticated tools and the … Continue reading →

Dear Jerry and Steve, I’m writing on behalf of the tens of thousands of people who make their living as search engine marketing professionals. The potential of a Microsoft acquisition of Yahoo would no doubt have a major impact on my life and so many others’ and I want to give you a few ideas on how you should move forward once (if?) the acquisition is finalized. First off, let me just say that the combination of Microsoft and Yahoo will no doubt motivate search marketers to spend … Continue reading →