Monthly Archives: February 2008

Good Companies Buy Super Bowl Ads, Bad Companies Buy Oscar Ads

Posted on February 26, 2008 by David Rodnitzky

Last year I wrote about the well-propagated myth that over 1 billion people watch the Oscars. Today’s ratings numbers show that the billion viewer is way off the mark: US viewership of the Oscars this year came in at 32 … Continue reading →

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Terry Semel, You Owe 1000 Yahoo Employees $200 Million

Posted on February 13, 2008 by David Rodnitzky

The Yahoo pink slips starting flowing yesterday – a rumored 1000 Yahoos cut. I got a text message from one of my friends at Yahoo with the succinct headline “Laid off.” I’ve been a Yahoo stockholder for some time, and … Continue reading →

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Thoughts on Yahoo-Microsoft

Posted on February 4, 2008 by David Rodnitzky

I know the Internet world is at a virtual stand-still waiting for yet more commentary on the proposed Yahoo and Microsoft merger, so here I am with my take! 1. It Should Have Been eBay. I still think an eBay-Yahoo … Continue reading →

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Despite FTC Fines & Google’s Quality Score, Incentivized Advertising is Alive and Well on Google & Yahoo

Posted on February 4, 2008 by David Rodnitzky

Late last year the FTC fined Adteractive over $600,000 for deceptive advertising practices. At issue were advertisements for FreeGiftWorld.com that promised free Ipods and other hot products, but in reality required consumers to fill out offers from advertisers (many of … Continue reading →

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