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Monthly Archives: January 2008
AMZN + YHOO + EBAY + IAC + TMX + CRM + PCLN + EXPE = GOOG?
As Yahoo and eBay stock drops rapidly, I decided to compare the market caps of leading Internet stocks. More specifically, how many Internet companies do you have to combine to equal Google’s current market cap of $171 billion? Here’s the … Continue reading
11 Ways to Promote Your Blog
I’m definitely not an expert on attracting people to my blog, as evidenced by the slow growth of my feed subscription count. But that fact won’t stop me from adding my best practices on blog promotion to the blogosphere. Here … Continue reading
Posted in Analytics
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Is Silicon Valley Heading for a Recession?
The “R” word is starting to permeate the Valley again. More and more conversations seem to gravitate toward discussion of whether the Internet economy will go down with the ship and suffer from the same recession that is about to … Continue reading
Posted in Analytics
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7 Habits of Highly Effective Search Marketing Campaigns
Originally posted on Search Marketing Standard. Sphinn it here. At a high level, a successful paid search campaign comes down to seven basic techniques, as I’ll describe below. Mastering one of these areas is very doable, mastering all seven, extremely … Continue reading
Posted in Analytics
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A Lead Gen Conference – A Long Overdue Idea
A few years ago I drove down to the Googleplex on a mission: convince the Google Quality Score team that there was a difference between “affiliate marketing” and “lead generation.” I opened up a PowerPoint deck and showed the team … Continue reading
There are Lies, Damn Lies, and Online Metrics Companies
Numerous media outlets are reporting today that viewership of the American Idol premiere was down compared to past seasons. Reuters reported: The two-hour Fox network broadcast averaged 4.4 million fewer viewers overall than last season’s premiere episode and fell by … Continue reading
Posted in Analytics
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Welcome to the First Annual Promote Blogation Day!
It’s hard to believe, but I’ve now been writing Blogation for over two years! For those of you who are counting, this is post #207, so I’m averaging about 100 posts a year. My goal when I started this blog … Continue reading
Posted in Analytics
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The Myth of The Start-Up Millionaire
When I came to Silicon Valley way back in 1999, I landed my first dot com job at a start-up called Rentals.com. Rentals was funded by Sequoia Capital and Softbank Venture Capital – VCs who funded Google and Yahoo, among … Continue reading
Posted in Analytics
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Four Tricks to Gain an Unfair Advantage on AdWords
Editor’s Note: This article was originally posted on Search Marketing Standard. If you’d like to Sphinn it, please use this link. Not all AdWords are created equal. You can gain an unfair advantage over the competition with these four simple … Continue reading
Google’s Scary Targeting; Yahoo’s Scary Lack of Targeting
I had polar opposite targeting experiences today on Yahoo and Google. On Google, I was using GMail to email my friend Kevin about setting up a lunch. The email chain was pretty boring stuff: are you free on this date? … Continue reading
Posted in Analytics
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