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Monthly Archives: December 2007
Help Blogation Improve – Answer the Reader Survey
Look to the right of this post and you’ll see a one question poll about Blogation. Take a moment and answer it (multiple answers are OK). It will help me to determine what sort of articles I should write in … Continue reading
When Does Advertising Cross the Line?
Recently the FTC fined Adteractive (my former employer) $650,000 for deceptive advertising practices. At issue were ads that offered consumers a “free iPod” or other such desirable items, but in reality required consumers to try or buy products prior to … Continue reading
Posted in Analytics
2 Comments
Good Books I’ve Been Reading
Looking for some reading for your Christmas holiday? I recently finished a few good books (sadly, all about marketing and entrepreneurship) and I thought I’d pass the list on to you. 1. Four Steps to the Epiphany. Thanks to my … Continue reading
Posted in Analytics
2 Comments
Bush Administration-isms Infiltrating Online Marketing
I received a great email a few weeks ago from a comparison shopping engine. I had written to complain about a sudden (and unprofitable) increase in clicks reported on my internal reporting. I received the following response (emphasis added) which … Continue reading
Posted in Analytics
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10 Tips When Choosing Bid Management Software
For those of you who missed this post on SearchMarketingStandard and on Sphinn . . . During the Q&A section of the panel I participated in this week at PubCon, we got a lot of questions about bid management software. … Continue reading
Get Paid to Surf the Web! Strike Two . . .
Last year the company formerly known as “AllAdvantage” (also once described by Forbes as “the dumbest dot com” and by another publication as “the bloated whale of Silicon Valley”) re-emerged as AGLOCO. As described by the company itself, the concept … Continue reading
Google Finally Gets Holiday Gifts Right
Call me ungrateful, but I’ve never liked a single holiday gift Google has ever given me. Over the last five years I have spent at least $10-$15 million with Google and the collective value of the holiday gifts I’ve received … Continue reading
Posted in Analytics
3 Comments
Don’t Even Try to Hire a Director of Search Engine Marketing
A recruiter called me yesterday asking if I knew of any good candidates for a Director of SEM role. He was looking for someone with 3-5 years of search marketing experience to take over search management at an established and … Continue reading
Internet Marketing Predictions for 2009
I was about to write my annual “predictions for the next year” post when I inadvertently wrote “2009″ instead of “2008″. I started to correct the error but then thought, hey, wouldn’t it be cool to predict trends two years … Continue reading
Posted in Analytics
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Get Ready for a Google Credit Card!
The following is a transcript of a recent conversation between Google and me: David: I just want to say one word to you – just one word.Google: Yes sir.David: Are you listening?Google: Yes I am.David: ‘Plastic.’Google: Exactly how do you … Continue reading


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