I’m writing this from the very cute, very quaint Headlands Inn in very cute, very quaint Mendocino, California. My wife and I are taking an extended weekend and – nerd that I am – I had to take my computer … Continue reading →

I remember the day I launched my first paid search campaign. It was in the fall of 2000 and I had only been an online marketer for a few months (having been thrust into the job at a start-up after … Continue reading →

Without fail, any movie that is set in the 1920s or 1930s has to have a scene where a newspaper spins into the frame with a dramatic “EXTRA!” printed on the front page. This is usually followed by an image … Continue reading →

Over the last few weeks, I’ve received email notifications from basically every comparison shopping engine with the same message – CPC rates are increasing for the holiday season. The most recent one I received came this week and said: “Effective … Continue reading →

Every day on my way to work, I walk by two stores. One is Starbucks. Though it’s a mega-chain, when you go inside, you somehow feel that this is your local Starbucks. There’s a big sign that says “Your Barista … Continue reading →