Monthly Archives: October 2007

When Google Hides the Negative Keyword Creation Tool, Should SEM Agencies Worry?

Originally posted at searchmarketingstandard.com . . . Over the last few years, I’ve been impressed with Google’s constant march toward AdWords transparency and filtering. Think about all the free tools they’ve launched designed to help advertisers understand and profit from … Continue reading

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Kermit the Frog – Name Murderer!

Let me admit right now that this post is not search marketing – or even online marketing related. So die-hard marketers who only read this blog for insightful advertising analysis, you can skip this post. That being said, there is … Continue reading

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Message from Facebook: Big Brother Has Written on Your Wall, and He Wants to Sell You Something

Those of you hiding under a rock today no doubt still heard the news that Microsoft invested $240 million in Facebook for a mere 1.6% of the company, giving Facebook a hefty $15 billion valuation. This investment begins a period … Continue reading

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Newsflash: Users are Lazy! Make Them Work at Your Peril

As a big college football fan, I frequently visit Rivals.com to catch up on the latest news or chat with other fans on the message boards. Rivals.com is free for anyone to use (you don’t even have to register), but … Continue reading

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Dispatches from the Field: The Indian Internet Opportunity

I was in Bangalore last week on business and I happened to have dinner with an Indian venture capitalist. He told me that VC interest in investing in India (note that the last four words started with ïn“, pretty cool!) … Continue reading

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Workplace Ethics & Genocide

Author’s Note: This post has some potentially unsettling sections that describe genocide. If you are easily upset, you may wish to skip it. Every day at work we are confronted with ethical dilemmas. Most are so trivial that we tend … Continue reading

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