This week Google launched their Conversion Optimizer, an AdWords tool that enables you to set a cost per action (CPA) goal and let Google bid your keywords against that goal. Of course, whenever Google launches any new product or feature, it’s going to get lots of press, and this launch is no exception. What Google observers have also learned over the years, however, is that whenever Google launches a product, there’s a reasonably good chance that it will be a dud and quietly fade away over time. So … Continue reading →

Good news for Facebook this week. Microsoft is rumored to be interested in buying a stake in the company at a valuation of up to $15 billion. On top of that, the press is preparing for the inevitable passing of the traffic torch between MySpace and Facebook. And, indeed, if you look at the Alexa rankings for the two companies, you can see that it is only a matter of time before Facebook is the social media king. So does this mean that Mark Zuckerberg was right to … Continue reading →

I was hanging with some fellow Search Marketers this week and they were telling me about Yahoo Fantasy Football. Apparently, for something like $10 a season, you get this wicked-cool amalgamation of stats, reporting, video, etc. If I cared about the NFL, I’d probably buy it, I figured. What I care about is college football, though, and I do use Yahoo to check on the latest scores and stories. The only other site out there is ESPN.com and frankly I find that site to be too difficult to … Continue reading →

Females always smiled at me, and even men did in the national comfort station!Well, now I whoop at them, because I took M eg ad ik for 7 months and now my tool is dreadfully largest than usual.go shopping

With little fanfare, Google posted the following announcement on their Inside AdWords blog this week: The following types of websites are likely to merit low landing page quality scores and may be difficult to advertise affordably. In addition, it’s important for advertisers of these types of websites to adhere to our landing page quality guidelines regarding unique content. eBook sites that show frequent ads ‘Get rich quick’ sites Comparison shopping sites Travel aggregators Affiliates that don’t comply with our affiliate guidelines Sounds pretty innocuous at first, that is … Continue reading →