Monthly Archives: August 2007

The Best Marketing Can’t Save A Bad Decision

Last night I checked into the Palmer House Hotel in Chicago. At the check-in desk, a glossy piece of collateral was prominently propped on the counter. Here’s the basic messaging: Business Benefit PackageFor our valued business customers, we’ve created a … Continue reading

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Affiliate Marketing is Dead . . . Part Two

Just as Spinal Tap was “big in Japan”, my recent blog post on the death of affiliate marketing was apparently “big in England,” as several respected bloggers across the Atlantic had some choice comments about the post. The most comprehensive … Continue reading

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Spam Poetry Volume V: Al Gore Helped Us Invent the Internet

Onlinemeds Store. Founded in 1989, Onlinemeds is not only the nation’s largest retailpharmacy chain, it is considered the leader in innovative drugstore retailing. Onlinemeds pioneered many modern store and pharmacy features, some of which havebecome standards in the industry. We … Continue reading

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How the Affiliate Marketing Industry Killed Itself

Affiliate marketers – most ecommerce businesses either love ‘em or hate ‘em. Admirers love the concept of having thousands of outsourced marketers working on your behalf and only get paid when they actually drive business to your company. Haters see … Continue reading

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The Future of TV is Online

I have maintained for some time that TV advertising is a pointless waste of money, and I stick by that assessment. The only exception to this rule are the late-night infomercials, which are totally ROI-driven and make loads of money. … Continue reading

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Spam Poetry Volume IV: An Impatient Woman Named Ruben

Subject: Personal Message No. 904144151From: “Ruben Washburn” Date: Tue, August 14, 2007 1:10 pm Greetings! My name is Oksana. To me of 20 years.I would like to get acquainted with you if you not against.I Look forward to hear you … Continue reading

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Good Poker Players are Good Online Advertisers

Not to brag, but I’m a pretty darn good poker player. If I enter a tournament, I usually end up “in the money” (usually the top 10% gets a payout). If a sit down at a regular table in Vegas, … Continue reading

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Should I Accept a Job at Google?

Just to set the record set – I do not have an offer from Google, nor have I applied for a job there since 2003 (and, for the record, I was rejected!). But every day throughout the world, hundreds of … Continue reading

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Why Isn’t Classmates.com Facebook?

Facebook is all the rage these days in Silicon Valley. Every day I hear about a new ‘killer app’ – or in Facebook terminology, ‘killer widget’ – that’s getting downloaded by the millions by Facebook users. In fact, I think … Continue reading

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Search Engine Strategies: To Pay or Not to Pay

I got an IM from a former colleague today asking me about whether it was worthwhile to pay for the sessions at Search Engine Strategies (SES for short). Rather than write an entire thoughtful post on the pro’s and con’s … Continue reading

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