http://www.ppcassociates.com/blog/analytics/four-basic-emotions-to-sell-anything/ Thu, 31 May 2012 20:41:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ppcassociates.com/blog/analytics/four-basic-emotions-to-sell-anything/#comment-5550 Want to Learn How to Write Google Ads? Read On… « Start Up Your Online Advertising Sat, 28 Aug 2010 21:59:20 +0000 http://blogation.wordpress.com/2007/07/09/four-basic-emotions-to-sell-anything#comment-5550 [...] Four basic emotions to sell anything [...] [...] Four basic emotions to sell anything [...]

]]> http://www.ppcassociates.com/blog/analytics/four-basic-emotions-to-sell-anything/#comment-5549 EricaAdapt Wed, 11 Jul 2007 18:26:00 +0000 http://blogation.wordpress.com/2007/07/09/four-basic-emotions-to-sell-anything#comment-5549 These are great examples David. Do you think that there are similar messaging principles in B2B marketing? IMO the end-purchaser is often a company, so the more "consumery" motivations like greed and vanity may not apply. However, the person viewing the ad is, of course, a person, so if you can tweak your ad to address that PERSON'S fear, greed, et al as part of your ad then that would be one way to apply these principles to text ads for a B2B product. These are great examples David. Do you think that there are similar messaging principles in B2B marketing? IMO the end-purchaser is often a company, so the more “consumery” motivations like greed and vanity may not apply. However, the person viewing the ad is, of course, a person, so if you can tweak your ad to address that PERSON’S fear, greed, et al as part of your ad then that would be one way to apply these principles to text ads for a B2B product.

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