I was pleased to see that my post on ex-Adteractive employees going on to bigger and better things has gotten a lot of reaction. Most (if not all) of it seems to be coming from anonymous “ex-Teractives” perhaps still recovering … Continue reading →

I got a new iron recently. It’s from a company called Rowenta and I think it cost about $40. Inside the box was a product registration card. It was 24 questions long. I’m not sure I could even think of … Continue reading →

I bet that 99.9% of the people reading this blog a) use Google at least five times a day and b) haven’t used the “I’m Feeling Lucky” button for at least a year. And yet, that button still takes up … Continue reading →

My rule of thumb in buying paid search ads is to buy ads on Google, YSM, MSN, and Ask and avoid everything else. I know that somewhere out there there are diamonds in the rough, but I also know that … Continue reading →

This afternoon Yahoo released their quarterly earnings. The results were disappointing: “a dip in quarterly profit, weighed down by weak display advertising, and a weaker-than-expected forecast through the end of 2007.” Yahoo’s market cap is now hovering around $35 billion. … Continue reading →

Driving through the heart of Silicon Valley today, I noticed a Yahoo billboard proudly proclaiming market leadership in Mobile Search. To me, this claim is a Pyrrhic victory at best, and embarrassingly desperate at worst. It’s kind of like hearing … Continue reading →

Do B2B Buyers Have Basic Human Emotions? Regarding my post on the four basic human emotions to sell anything, EricaAdapt wrote “Do you think that there are similar messaging principles in B2B marketing? IMO the end-purchaser is often a company, … Continue reading →

Only today there are bonus and big game. Don’t miss your chance. It is only once in a life. You’ll be near to your dream. You’ll be richer. Come to us and get a heat, an enjoyment and Jackpot. We … Continue reading →

Back in 1999, the mantra for start-ups was “pre-IPO.” Today, it could well be “pre-Google acquisition.” The days of starting a company and going public nine months later are over, but the same cannot be said for getting acquired by … Continue reading →

Back in the early 1980s, my parents decided to try to get into mail order. Specifically, I believe they decided to sell a pumpkin pie recipe by advertising it in magazines. To make sure they had the marketing down right, … Continue reading →