Monthly Archives: February 2007

And the Oscar for Most Inflated Viewing Numbers Goes To . . .

At one point during the (very boring) Oscars last night, Ellen Degeneris quipped that the stars nominated shouldn’t be nervous since there were “a billion people watching right now.” Al Gore also referenced the billion person number in his fake … Continue reading

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Jet Blue Helped Me See the Light – Brand Does Matter!

Over the past year, I’ve written a lot of scathing articles about branding. For the record, I still believe that spending $10 million to brand your truck as “tough” on the Super Bowl or tens of millions trying to convince … Continue reading

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Krillion – Bridging the Last Mile of Local Search?

Today a new local search player formally entered the ring. Krillion basically helps people research product online and then locate the best local retailer to go and buy the product (full disclosure: founded by my good friend Joel Toledano) . … Continue reading

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The Best (Singular) and Worst (Plural) Super Bowl Ads

The general consensus among my Super Bowl watching group was that the ads this year were “pretty lame” and I’d have to agree with that assessment. My quick review of the best and the worst ads (and I’m judging this … Continue reading

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Nine Online Advertising Companies You’ve Never Heard of, But Are Worth Checking Out

Here’s a list of nine companies (top ten lists are so passe) that you should check out if you are into online advertising. Editor’s note: I’ve tried to avoid listing companies founded by friends, but a couple of these sort … Continue reading

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AdSense for Audio – A Logical Fit

I’ve been critical in the past of some of Google’s forays into non-text based advertising, in particular video ads and print advertising. When it comes to radio, however, I do think that Google has found a logical fit that should … Continue reading

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Responding to Your Comments – Singapore, Super Bowl and More

It’s very encouraging to see folks commenting on my blog! It means a) someone out there is reading it and b) something I’ve said actually provoked you enough to respond. So, thanks, I really appreciate it. Sometimes the “write only … Continue reading

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