I just got a nifty email today – a ranking of the top 5 Super Bowl advertisers (in terms of spend) over the last 20 years. Here’s the tally: 1. Anheuser Busch – $250.8M2. Pepsico – $190.0M3. GM – $65.7M4. … Continue reading →

India’s got problems. Specifically when it comes to organization, process, and execution. Singapore, by contrast, is a well-oiled machine. The contrast between these two countries is at it’s clearest on a flight between the two. Now before I get too … Continue reading →

My incredible high school history teach – Tas Anthony of Iowa City, Iowa – presented a theory to the class once; he argued that power has historically moved from East to West. For example, you had the Egyptian Pharaohs (1500BC?), … Continue reading →

The front page of the San Francisco Chronicle business section, as well as several prominent search blogs, has this breaking news: Google to Launch Data Center in North Carolina. I don’t recall ever seeing this much publicity around, say, United … Continue reading →

To paraphrase a phone call I had today with a senior member of a search company: “bid management technology doesn’t work. A keyword optimized by hand will always outperform bid management tools or companies, no matter how advanced they claim … Continue reading →

I’ll be the first to admit that I really don’t understand brand advertising. I know that on some level, it works. I do find myself squeezing the Charmin at the Supermarket. But I also know that billions of advertising dollars … Continue reading →

Cleaning out my closet this weekend, I noticed a dust-covered orb in a dark corner, covered by some well-worn Google t-shirts. Upon further examination, I realized it was my trusty crystal ball! Moments after I picked it up, visions of … Continue reading →