I started this blog because I felt that too many other blogs simply re-posted news stories without commentary or analysis. And the one type of “news story” that annoys me the most is what I call the “Google Sneezes” story. … Continue reading →

As Google purges its advertiser list of “undesirables” (like MFAs, incentivized sites, affiliate marketers, or anyone who bids under $.20 a click), much discussion has been focused on the impact of this strategy to Google’s bottom line. As noted in … Continue reading →

Earlier this week, Google announced an enhancement to their quality score initiative on their Inside AdWords blog. The changes were two fold: 1) quality score would now apply to the Google content network; and 2) Google would put an increased … Continue reading →