Monthly Archives: August 2006

The Best Decisions and The Worst Mistakes – Ranking Search Engine Strategy

How did Google become #1? Was it Larry and Sergei’s massive brainpower? Perhaps it was the plentiful free food provided to employees? Of course, there are many reasons that explain why Google is Google, Yahoo is Yahoo, and AOL is … Continue reading

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The Best Decisions and The Worst Mistakes – Ranking Search Engine Strategy

How did Google become #1? Was it Larry and Sergei’s massive brainpower? Perhaps it was the plentiful free food provided to employees? Of course, there are many reasons that explain why Google is Google, Yahoo is Yahoo, and AOL is … Continue reading

Posted in Analytics | Leave a comment

Do Keywords Matter Anymore?

Once upon a time, you could make thousands of dollars a month in search engine marketing simply by finding the “long tail” keywords that your competitors had overlooked. This usually meant one of three things: 1. Misspellings: “mortage rates”2. Run-ons: … Continue reading

Posted in Analytics | 7 Comments

Do Keywords Matter Anymore?

Once upon a time, you could make thousands of dollars a month in search engine marketing simply by finding the “long tail” keywords that your competitors had overlooked. This usually meant one of three things: 1. Misspellings: “mortage rates” 2. … Continue reading

Posted in Analytics | 2 Comments

Random Observations from SES in San Jose

Ah, SES week. A week filled with parties, free lunches, colorful business cards and the always interesting Google Dance. I learned a lot of interesting things this week – some of which I’ll share today, others of which may merit … Continue reading

Posted in Analytics | 3 Comments

Random Observations from SES in San Jose

Ah, SES week. A week filled with parties, free lunches, colorful business cards and the always interesting Google Dance. I learned a lot of interesting things this week – some of which I’ll share today, others of which may merit … Continue reading

Posted in Analytics | 2 Comments