Connect with Us
Download Your Free Whitepaper
The 30,000-foot guide to our approach to PPC.
- PPC Associates
- About PPC Associates
- SEM Services
- Contact Us
- Get Our Blog Feed!
Monthly Archives: July 2006
I regularly read stories about how Yahoo and Microsoft are ganging up on Google. Whether its the recent announcement of instant messenger compatibility, or the simple fact that Yahoo and MSN are both spends tens of millions of dollars promoting and revamping their search engine marketing offers, there is a lot made of the increasingly bitter fight between these three giants. My sense, however, is that the real struggle is between Google and eBay. Let’s face it, as much as Yahoo and MSN try, the battle for search … Continue reading
Any fashionistas out there may be surprised to learn that I have a famous fashion uncle – his name is Donald Pliner and he makes very cool shoes for both women and men (if you’re interested in checking out his shoes and supporting this blog, use this affiliate link and buy some of his shoes!). In any event, I always check up on my Uncle Donald via Google News and simply Google searches. On a recent search of “Donald Pliner” I found these AdWords ads: As you can … Continue reading
Google’s Mixed Messages: Eric Schmidt Says We Are Rational, But the AdWords Team Objects; or Eric Schmidt is a Liar and Google is Playing God!
In my constant effort to get the widest distribution possible for my blog, I figured a controversial headline might just help. Hope it got you interested. Seriously though, the headline does have some relevance. Let me explain. First, Eric Schmidt gave a speech recently in which he poo-pooed the significance of click fraud. As reported in Search Engine Journal, Mr. Schmidt gave a speech at Stanford in which he noted: “Eventually, the price that the advertiser is willing to pay for the conversion will decline, because the advertiser … Continue reading
My Google Toolbar tells me that most sites I visit are 4s or 5s in the world of Page Rank. I noticed, however, that when you land on the Google home page, Google gets a 10 out of 10. I guess that’s not surprising – I’m sure Saddam Hussein would have won “Ms. Iraq” if he had wanted to in his day. But this got me to thinking: what other sites get a perfect 10? I thought I’d start with Google’s competitors. Sure enough, none of the big … Continue reading