As reported in Search Engine Roundtable, Google recently announced that they are ready to start spidering AdWords landing pages to assess “quality score.” In Google’s own words: “If a landing page has informative content related to its AdWords ads and … Continue reading →

As reported in Search Engine Roundtable, Google recently announced that they are ready to start spidering AdWords landing pages to assess “quality score.” In Google’s own words: “If a landing page has informative content related to its AdWords ads and … Continue reading →

Many of you were likely bombarded this weekend by multiple emails from Google AdWords announcing the details of the $90 million click fraud settlement in Arkansas. To be clear, this is not a new settlement – it is the same … Continue reading →

Many of you were likely bombarded this weekend by multiple emails from Google AdWords announcing the details of the $90 million click fraud settlement in Arkansas. To be clear, this is not a new settlement – it is the same … Continue reading →

It’s not often that I use the massive audience of this blog (all 12 of you) for work-related purposes, but the time has come! Adteractive is looking for a search engine optimization expert to lead our efforts in, surprisingly, SEO. … Continue reading →

It’s not often that I use the massive audience of this blog (all 12 of you) for work-related purposes, but the time has come! Adteractive is looking for a search engine optimization expert to lead our efforts in, surprisingly, SEO. … Continue reading →

While the ultimate measurement of a search engine is whether it is profitable for your business, there are plenty of intangibles that also need to be considered. In particular, I consider four key metrics: 1. Traffic volume: does the search … Continue reading →

While the ultimate measurement of a search engine is whether it is profitable for your business, there are plenty of intangibles that also need to be considered. In particular, I consider four key metrics: 1. Traffic volume: does the search … Continue reading →

These days there is a lot of advice floating out there about SEM. Here’s my recommendations on who to trust and who to take with many grains of salt. Who to Trust: 1. Forum Posters: For whatever reason, people who … Continue reading →

These days there is a lot of advice floating out there about SEM. Here’s my recommendations on who to trust and who to take with many grains of salt. Who to Trust: 1. Forum Posters: For whatever reason, people who … Continue reading →