Monthly Archives: March 2006

Broad Match on Google – Ten Fun Searches That Prove The Algorithm Has Gone Crazy

In the olden days (read: last year), broad match functionality on Google had useful but limited applications. You could buy the word “camera” and get matched with “nikon camera” or “digital camera” but it was unlikely that you’d show up … Continue reading

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Broad Match on Google – Ten Fun Searches That Prove The Algorithm Has Gone Crazy

In the olden days (read: last year), broad match functionality on Google had useful but limited applications. You could buy the word "camera" and get matched with "nikon camera" or "digital camera" but it was unlikely that you’d show up … Continue reading

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MSN AdCenter Doing the Gmail Two-Step

A friend of mine got the following email from MSN today: From:MicrosoftSent: Tuesday, March 28, 2006 3:22 PMTo:Subject: Share the benefits of adCenter with your friends today Dear , We’re excited to recognize your participation and feedback that have helped … Continue reading

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MSN AdCenter Doing the Gmail Two-Step

A friend of mine got the following email from MSN today: From:Microsoft Sent: Tuesday, March 28, 2006 3:22 PM To: Subject: Share the benefits of adCenter with your friends today Dear     , We’re excited to recognize your participation and feedback … Continue reading

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A Waterfall in the Columbia Gorge Outside Portland, Oregon

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Responding to Your Comments on eBay, Behavioral Targeting, and Click Fraud

In response to my photo of London, a reader wrote: "Very odd photo! Where is that in London?" That photo was actually taken at the Tate Gallery. There was an indoor exhibit called "The Weather Project" by Olafur Eliasson. If … Continue reading

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A Waterfall in the Columbia Gorge Outside Portland, Oregon

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Responding to Your Comments on eBay, Behavioral Targeting, and Click Fraud

In response to my photo of London, a reader wrote: "Very odd photo! Where is that in London?" That photo was actually taken at the Tate Gallery. There was an indoor exhibit called "The Weather Project" by Olafur Eliasson. If … Continue reading

Posted in Analytics | 1 Comment

Marketing Without Making It Look Like You’re Marketing

I got a letter today. It was in a plain white envelope – it kind of looked like a bill – so I opened it. Here’s what it said inside: “*** Notice *** San Mateo County ResidentProperty Code: 623DLC06056Notification Date: … Continue reading

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Marketing Without Making It Look Like You’re Marketing

I got a letter today. It was in a plain white envelope – it kind of looked like a bill – so I opened it. Here’s what it said inside: "*** Notice *** San Mateo County Resident Property Code: 623DLC06056 … Continue reading

Posted in Analytics | 1 Comment