In the olden days (read: last year), broad match functionality on Google had useful but limited applications. You could buy the word "camera" and get matched with "nikon camera" or "digital camera" but it was unlikely that you’d show up on "order new camera batteries online." Sigh. Those were the good ole’ days. These days, it seems like it doesn’t matter what sort of tail term you buy, your cleverly-researched four to five word phrase is likely to have a lot of company; company from your competitors who … Continue reading →

A friend of mine got the following email from MSN today: From:Microsoft Sent: Tuesday, March 28, 2006 3:22 PM To: Subject: Share the benefits of adCenter with your friends today Dear     , We’re excited to recognize your participation and feedback that have helped us shape the pilot of MSN® adCenter. To thank you for using adCenter to promote your business, we’d like to offer you an exclusive opportunity to refer friends and colleagues to apply for the pilot. In addition to an invitation into the pilot, your nominees … Continue reading →

In response to my photo of London, a reader wrote: "Very odd photo! Where is that in London?" That photo was actually taken at the Tate Gallery. There was an indoor exhibit called "The Weather Project" by Olafur Eliasson. If you’d like to learn more about it, the New York Times wrote an interesting article about it here. Concerning my post on eBay and paid search, Blogation’s favorite reader "Steve" wrote: "Where are the tools that allow small businesses to manage SEM operations across disparate platforms? If they … Continue reading →

I got a letter today. It was in a plain white envelope – it kind of looked like a bill – so I opened it. Here’s what it said inside: "*** Notice *** San Mateo County Resident Property Code: 623DLC06056 Notification Date: March 6, 2006 Due to recent changes in our mortgage policy guidelines, there is a new program available to San Mateo County residents. Public county records indicate the property located at [My Address] may be eligible for an immediate payment reduction." I also received an email … Continue reading →