Search engine marketers seem to be a pretty progressive lot. Maybe its because the epicenter of SEM is San Francisco – “the left coast” – or maybe it’s because SEM has (until recently) been a fringe industry that attracted wide-eyed … Continue reading →

Search engine marketers seem to be a pretty progressive lot. Maybe its because the epicenter of SEM is San Francisco – “the left coast” – or maybe it’s because SEM has (until recently) been a fringe industry that attracted wide-eyed … Continue reading →

I’ve been pretty critical of a lot of Google “innovation” recently, simply because their products have either been poorly launched (Google Base, AdWords Print Ads) or because the revenue potential seems tenuous at best (Google Earth, GTalk). Page Creator, however, … Continue reading →

I’ve been pretty critical of a lot of Google “innovation” recently, simply because their products have either been poorly launched (Google Base, AdWords Print Ads) or because the revenue potential seems tenuous at best (Google Earth, GTalk). Page Creator, however, … Continue reading →

I took my team down south to Googleplex today. In part, because I think some of them were curious to see it, but it was also a business meeting and I learned a lot of cool things, some of which … Continue reading →

I took my team down south to Googleplex today. In part, because I think some of them were curious to see it, but it was also a business meeting and I learned a lot of cool things, some of which … Continue reading →

2% – for milk anyway – is pretty good. It’s rich, wholesome and makes for a very nice milk mustache. In the world of online marketing, a lot of people also think 2% is really good when it comes to … Continue reading →

2% – for milk anyway – is pretty good. It’s rich, wholesome and makes for a very nice milk mustache. In the world of online marketing, a lot of people also think 2% is really good when it comes to … Continue reading →

These days, it’s difficult to imagine the Internet without search engines. As Google and Yahoo like to proudly proclaim, a PPC advertisement on one of their networks reaches “98% of active Internet users” with well over half of that metric … Continue reading →

These days, it’s difficult to imagine the Internet without search engines. As Google and Yahoo like to proudly proclaim, a PPC advertisement on one of their networks reaches “98% of active Internet users” with well over half of that metric … Continue reading →