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Monthly Archives: February 2006
Search engine marketers seem to be a pretty progressive lot. Maybe its because the epicenter of SEM is San Francisco – “the left coast” – or maybe it’s because SEM has (until recently) been a fringe industry that attracted wide-eyed idealists who loved the idea of “sticking it to the man” by creating successful advertisements without the need for the resources of a big, conservative advertising agency. No doubt SEM will shift toward the center, particularly as the industry grows up and the dollar amounts involved continue to … Continue reading
I’ve been pretty critical of a lot of Google “innovation” recently, simply because their products have either been poorly launched (Google Base, AdWords Print Ads) or because the revenue potential seems tenuous at best (Google Earth, GTalk). Page Creator, however, is different. For those of you who don’t know what Page Creator is, it’s a free ‘what you see is what you get’ (WYSIWIG) Web page creator. It currently enables you to create very basic templated Web sites. Right now, Page Creator looks to be nothing more than … Continue reading
I took my team down south to Googleplex today. In part, because I think some of them were curious to see it, but it was also a business meeting and I learned a lot of cool things, some of which I specifically promised I would not blog about! I’ve been to Google many times before, and what strikes me everytime is the little things they do to create a – for lack of a better term – “wacky” environment. Of course, everyone knows about the lava lamps, exercise … Continue reading
2% – for milk anyway – is pretty good. It’s rich, wholesome and makes for a very nice milk mustache. In the world of online marketing, a lot of people also think 2% is really good when it comes to conversion rate. In other words, if two out of 100 people who visit your site end up buying from you, that’s considered success for a lot of Internet companies. But should it be? I think not. Another way at looking at 2% – or even 5% or 10%, … Continue reading
These days, it’s difficult to imagine the Internet without search engines. As Google and Yahoo like to proudly proclaim, a PPC advertisement on one of their networks reaches “98% of active Internet users” with well over half of that metric coming straight from a search engine. So . . . with such astounding success, there’s no better time than to predict the inevitable demise of the search engine. Search engine death is inevitable simply because search engines in and of themselves really aren’t necessary. A search engine is … Continue reading