In the next few months, I’ll be writing an article for a search engine marketing publication about “search engine marketing myths.” Believe me, there are dozens of them, but I’ll be limiting myself to no more than ten or so. … Continue reading →

In the late 19th and early 20th century, industrialists like Carnegie, Ford, Rockefeller, and Vanderbilt created vast empires of factories, shipping companies, and warehouses. These “men of industry” represented all that was good and evil in America during that period. … Continue reading →

In the late 19th and early 20th century, industrialists like Carnegie, Ford, Rockefeller, and Vanderbilt created vast empires of factories, shipping companies, and warehouses. These “men of industry” represented all that was good and evil in America during that period. … Continue reading →

I recently discussed whether click fraud was truly a problem for Google. I conclude that it isn’t really – at least until the hordes of new & naive advertisers stop buying ads on Google and Google is forced to rely … Continue reading →

I recently discussed whether click fraud was truly a problem for Google. I conclude that it isn’t really – at least until the hordes of new & naive advertisers stop buying ads on Google and Google is forced to rely … Continue reading →

This is a desktop tool we’ve been playing with for a while. Now publicly available here: http://services.google.com/adwordseditor/index.html By the way, for those of you who read my blog regularly, you may recall my four-part post on how MSN and Yahoo … Continue reading →

This is a desktop tool we’ve been playing with for a while. Now publicly available here: http://services.google.com/adwordseditor/index.html By the way, for those of you who read my blog regularly, you may recall my four-part post on how MSN and Yahoo … Continue reading →

I was walking down the street last week and a charming young lady came up to me and asked “is click fraud a major problem for search engine marketers?” OK, it was actually a co-worker that sits next to me … Continue reading →

I was walking down the street last week and a charming young lady came up to me and asked “is click fraud a major problem for search engine marketers?” OK, it was actually a co-worker that sits next to me … Continue reading →

OK, I know I am at least two days late on this news, but here’s my take on how Google could incorporate radio advertising into their ever-expanding portfolio of disconnected products. Google is already experimenting with pay-per-call on AdWords, They … Continue reading →