Today’s post is by Michelle Lowery, Exec. Editor of ChamberofCommerce.com. When was the last time you considered the content on your site before you fired up a new PPC campaign? Or did it even occur to you that maybe you should? A lot of people see PPC as a quick and easy win in the marketing sphere, and sometimes it is. Hit upon the right term at the right time, and you can watch your ad easily outdistance the top search engine results. But…what if there were more? More … Continue reading
When our company toured the Zappos headquarters last year as part of our corporate annual retreat, I stole filched took was given a complimentary copy of Tony Hsieh’s book. It sat on my shelf for a while as I gradually reduced the books on my “to read” list to two…Tony’s book and a dense 1,300-page Norman Mailer compilation. Being somewhat scared and intimidated by the Mailer book, I finally read Tony’s book…and it was a decent read. However, since I knew most of the history already, I couldn’t … Continue reading
Today I’m going to talk automation, but not quite in the way that you might think (for that you should check out these great posts). Instead let’s talk about IFTTT.com. If you’ve never heard of it before (where have you been?), it’s a simple tool for automating your life online using the simple recipe “if X happens, do Y.” There’s a whole bunch of weird and wonderful ways you can use the service: Use Liam Neeson’s badass quote from “Taken” to scare someone into returning your phone. Or … Continue reading
Congratulations! You’ve managed to master search marketing and display retargeting. But now you have a new product reveal coming up and want to make a bigger push into awareness and demand generation. There are a handful of premium content sites out there that seem to fit your goals. You’ve reached out to the sales rep listed on a site and now you’re on the phone. But what should you ask? This scenario is a common one among small- to-medium-sized advertisers. I’ve been asked more than a few times … Continue reading
Today’s post is by Chris Sparks , Director of Marketing at iSpionage. Editor’s note: We know there are two well articulated sides of the ongoing Quality Score debate. This post represents the side that argues for Quality Score’s importance. Are you overpaying for Google AdWords? Most companies are – and they don’t even realize it. To find out if your business is overpaying, check your Quality Score, Google’s rating for your business’s PPC ad campaigns. The better your AdWords Quality Score, the less your business pays for clicks and … Continue reading
The 30,000-foot guide to our approach to PPC.
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