PPC Associates Blog

The Kid Don’t Do PowerPoint

Posted On June, 18th, 2013 by Todd Mintz

“It’s the singer not the song, That makes the music move along…” The Who This film clip from the Robert Evans documentary “The Kid Stays In The Picture”, which was shown to the Paramount Pictures Board of Directors during a very down time for the company, might be the greatest business presentation of all time. It’s exceptional not just because how well-spoken Evans is and the humility that he shows but how he welds together so successfully both the emotional and financial aspects of cinema and promises to … Continue reading →

What Makes a Good Ad Great?

Posted On June, 17th, 2013 by Katie Saxon

I was putting together some training materials for new members of my team on ads today and it made me think really hard about what it is that makes a good ad great. Like, really, really great. In the training, I talk through the usual suspects – using keywords, writing well, promoting your offering, and of course some of the specific techniques that can make your copy excel. It’d be so easy at this point to declare that the secret of good ad copy is testing. While that’s … Continue reading →

Airtight SEO Audits, Part 1: Site Infrastructure

Posted On June, 14th, 2013 by Kent Yunk

The purpose of doing SEO site audits is to analyze a site for a number of compliance and technical issues that can positively and negatively influence search performance. There are a bunch of factors that go into a good, thorough audit, and we’ll cover them all in this series. Today’s kick-off post will focus on site infrastructure. In SEO terms, this refers to a website’s “back end,” which includes site platform, database design, server-side redirects, robots.txt, and other structural elements. Infrastructure is generally a function of the Information … Continue reading →

A quick-start guide to Dynamic Search Ads

Posted On June, 13th, 2013 by Jaime Sikora

Recently, I gave Google’s Dynamic Search Ads a try in one of my higher-volume accounts. The concept of this former beta seemed a little risky, so, like all of the new ideas Google pushes out, I decided to proceed with caution. I only tested it in one geo, with a low bid to start. The results? Complete and total awesomeness: lower CPA and higher CVR for a crapton of conversions. Granted, this product isn’t right for every account, but for good candidates, here are a couple of quick … Continue reading →

Marketing morsels from: Marc Poirier

Posted On June, 12th, 2013 by admin

PPC Associates continues its popular interview series with some of the titans of digital marketing. Today’s marketing morsels come courtesy of Marc Poirier, co-founder and EVP of Business Development at Acquisio and one of very few people who enjoy the ads in election season. Name: Marc Poirier Title: Co-Founder and EVP Company: Acquisio What’s the first metric you check when you start work for the day? I review leads and lead scores from the previous day by source and campaign. What’s one metric you rarely bother to check? View-Through … Continue reading →